Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Sponsor
Aug 11, 2022
Adam Probolsky is the President of Probolsky Research, a non-partisan market and opinion research firm and brings insights about consumer brand advertising to the political and advocacy campaign world. Adam brings a clear eye to the pollsters' job, the value of polling, and how that data should be used.
We talk...
Aug 4, 2022
Josh Justice, President, Peerly, on how campaigns of all sizes use peer-to-peer texting to engage and motivate voters. With high response rates for rich media P2P texting, this is a cost-effective platform to do A/B testing and measure what messages and formats are working for each target audience.
We talk about:
- The...
Jul 28, 2022
John McClung is the Director of Sales at AdQuick an Out-of-Home network of diverse advertising inventory. This category of OOH advertising covers everything from bus benches to digital billboards to skywriting. AdQuick has created a system to allow political and advocacy campaigns to achieve their goals by targeting...
Jul 22, 2022
Ethan Eilon, President of IMGE, reflects on how the digital landscape has changed between the 2018 and 2022 Midterms and what technology is working to reach donors and educate and persuade voters.
We talk about:
- The increasing interest in MMS and SMS
- Best practices for online fundraising
- The growing challenge to break...
The Future Looks Glorious Unless We All Die First with Joe Rothstein Political Consultant and Author
Jul 14, 2022
Joe Rothstein is a political consultant with vast experience working with candidates and causes. He is also the author of political thrillers with his newest, The Moment of Menace: The Future looks glorious unless we all die first, just released in time for the summer reading season. This is a story of U.S. President...